I agree that this web site uses cookies for analysis and personalized content. More information.

Badge 50 years of excellence

Head of Marketing, UK

„You don’t need to worry as long as you stay focused, everything will turn out all right in the end.“

Karen Parsons

Head of Marketing, UK

Interview with Karen Parsons




„Silhouette looks for people with passion."

Karen Parsons


How I came to Silhouette International
I studied English and journalism and afterwards, worked for a charity in Cambridge. I was responsible there for communications and PR. 2007 I started in my current position at Silhouette International for the adidas Sport eyewear licensed brand. At Silhouette International, it doesn’t matter where you come from, just that you are enthusiastic about your job.

What I do
The main thing is to convey the key facts about the brand and always keep our clients informed of the latest products. Creative methods and different means are called for: Social Media, B2B activities and events. And above all, face-to-face contact with our clients.




And what is especially important
I believe that a passion for sports is essential in my job. For only if you know and understand the needs of the clients, can you give them what they really need.