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Badge 50 years of excellence

Product Manager

„The decisions you make at fourteen are not carved in stone; so keep thinking them over.“

Dominik Füreder

Product Manager

Interview with Dominik Füreder




„As a product manager, success means seeing your own products/glasses on the noses of customers.“

Dominik Füreder


What do I do at Silhouette International
The word “interface” probably best describes my job as product manager. I am also the interface between distribution, technology and design. On the one hand it is about developing new collections and products, on the other hand about “servicing” existing ones – like for instance giving them a new color or changing the shape a little. Or analyzing how the products sell on the market. The feedback of our opticians and various analyses enter into the briefings about the look of new glasses. That means I also travel to talk to opticians and colleagues directly.

Where has my previous career been especially helpful
I have done an apprenticeship as optician, attended master school and following this also studied business administration. While at the university, I have completed an internship at a German ophthalmic lens manufacturer. I find the fact that I have already worked in the ophthalmic optics industry especially helpful for my job. I know the requirements that customers have for their glasses and how a good spectacle frame should be built.




And the best thing about my job
The coolest thing about my job is the versatility on the one hand and to see that people wear a product made by us as soon as it becomes available on the other hand. And of course is it great to hear that people decided to buy a pair of our glasses because they are so lightweight, because they do not even feel them, because they think they simply look better with them. The capacity for teamwork and organizational skills are important for product management because you are constantly working together – after all, you do not create collections on your own.