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Regional Sales Director, Middle East

„With my background, I can build the bridge between the headquarters in Austria and the region in which I am working.“

Talal El-Chichakli

Regional Sales Director, Middle East

Interview with Talal El-Chichakli




„Pursue your goals and believe in yourself.“

Talal El-Chichakli


About my background
I have an, well, let's call it an "oriental" background, but was born and raised in Austria, where I've spent the majority of my time in Vienna. After attending vocational college, I got my professional start in the sales department of a medical technology company. I was studying marketing & sales at a university on the side and then moved into the watch industry, where I worked in Austria and later in Switzerland. Even then I was responsible for the Middle East region. I have been with Silhouette International since 2009. With my background, I can build the bridge between the headquarters in Austria and the region in which I am working.

What I do at Silhouette international
I am the Regional Sales Director responsible for the Middle East, Africa and India. The most important aspect to my position is working with distribution partners. Silhouette must present its brand accordingly, so I support our partners in their marketing activities and travel a great deal to be with them on site. In summary: I work on further developing the Silhouette brand in his region.




And the best thing about this
I really think all the trips in my job are cool. I like to meet new people and cultures. And the success of my work can be directly measured on the business development here in the region.