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Badge 50 years of excellence

Milestones

The long road to eyewear

The road was long from the first visual aid to an accessory of the greatest technological and design perfection.

Today we can choose between the delicate, almost invisible film of rimless eyewear or a spectacular fashion statement,
between respectability, fun or illusion.

In 1964, we introduced the first Silhouette eyewear to the world, 1993 the first adidas Sport eyewear glasses.



Two people systematically pursue their ideas and visions, turning them into reality: Anneliese and Arnold Schmied make eyewear more than just a seeing aid, namely an accessory for better vision and appearance. Taking center stage is individuality – that of the person as well as that of the eyewear.

The “Silhouette Journal” is published for the first time. Throughout the years, it becomes one of the most important stages for Silhouette. René Gruau designed fascinating covers during the ’70s. Protagonists – besides the unique creations by Silhouette – include top models such as Carla Bruni and Markus Schenkenberg.

The spectacular “Futura” causes a furor and is one of the first brand ambassadors, becoming an icon of the ’70s that today – after countless “appearances” in movies such as “Emmanuelle” – is a highly coveted collector's item.

With a plastic called SPX Silhouette succeeds in creating a plastic for the production of eyewear that finally heralds in the age of lightness.

In the sports eyewear sector, Silhouette sets new benchmarks with regard to functionality, protection, fit and design with the adidas Sport eyewear licensed brand.

On the occasion of the “Art, Design and Barbie” exhibition, Barbie declares: “For Me It Must Be A Silhouette”, while wearing the tiniest Silhouettes in the world.

The US space agency NASA chooses Titan Minimal Art as standard eyewear for its astronauts. The eyewear weighs only 1.8 grams and guarantees a perfect grip.

Silhouette conquers international concert halls with the Vienna Philharmonic. Some 70 musicians of the world-renowned orchestra wear the rimless eyewear.

With its Crystal Collection, Silhouette conjures up a sparkle in the eye and on the face – the first to wear them are Helena Christensen and Nadja Auermann.

One of the most faithful Silhouette wearers celebrates her Diamond Jubilee, marking 60 years on the throne – Silhouette congratulates the Queen!

Introducing the latest interpretation of the most successful collection in Silhouette’s history – Titan Minimal Art. The Icon.

Silhouette celebrates its 50th anniversary with a reinterpretation of the cult classic “Futura”.

Design cooperations: FelderFelder and Wes Gordon

Selected designers tap the potential of individualizing the Silhouette icon – Titan Minimal Art – anew. Their personal design signatur lends the iconic eyewear a new look.

New brand "neubau eyewear"

neubau eyewear is an homage to creativity, innovation and the zeitgeist of the Millennial Generation.

Silhouette Vision Sensation®
The sensation of perfect vision.

Premium frames combined with bespoke lenses. Seeing without boundaries.

In 2018, we produced our 100,000,000th pair of glasses, using the best materials.