Christoph Bächler

A proud family man. Plenty of variety in a small market.

Silhouette Switzerland is youngest subsidiary in the Silhouette International group. And I’m the youngest Country Manager – at least, I am the one who has been with the company for the shortest time – namely, since 2005. But that makes no difference with regard to enthusiasm because, after more than twenty years of working for multinational corporations, I appreciate the atmosphere that is so typical of a family-run business. Our work here is just as hard and serious, but you can tell instantly that other values have their place as well; that we employees – regardless of where we are – are appreciated as people.

And I also try to pass this along to my employees in Switzerland . At present Silhouette Switzerland has 14 employees; 6 of these work in field service and sales.
Even though I have good people working in the field, I still like to spend at least one day a week in the “Market” – after all, I want Silhouette Switzerland to be the most important and reliable partner for opticians in our country. That’s important to me. I need to know what‘s going on “out there”. Besides that, we have a very small market here in Switzerland : It’s not big, but it’s full of variety – even just considering the number of languages spoken here.

I am a generalist. This makes me appreciate my duties as General Manager at Silhouette Switzerland even more. Here my responsibilities range from Sales to Marketing, to Customer Service and Administration, to Accounting. What I do here as an impact – and I like that.
And every day I get to work with products that I have a strong relationship with – after all, I’ve been wearing glasses for years.