Christian Jany
adidas eyewear Global Media Manager
Of Olympic medallists, world champions and World Cup winners.
Of enthusiasm, sport and reminders. And fulfilled wishes.
When I decided to become a clerical worker, I was determined not to complete my training at just any firm, but did everything possible to be accepted by Silhouette as an apprentice, even though I had already received various other offers. In any case, my wish came true and in 1992, I commenced my clerical worker apprenticeship at Silhouette.
After three years of training, my path led to the accounts department, where I spent around two years with the interruption of 11 months of civil service. However, although I had mastered the art of the balance sheet and reminders, my primary interests still lay with sport and therefore when I heard that adidas eyewear had a post free, I immediately seized the opportunity.
I first obtained the appointment at my second attempt, but nonetheless, I had once again fulfilled one of my biggest wishes. In 1998, I started to work in the adidas eyewear administration dealing with licence clearing and a range of statistics, until I moved to the sports marketing area and reached another of my goals. My areas were events both large and small and in 2004, I even had an opportunity to attend the Olympic Games, which for me was an absolute highlight.
I organised international events, looked after the equipment of top athletes and, as the Global Sports Marketing Co-ordinator, took care of Olympic medallists, world champions and World Cup winners. I not only got great enjoyment out of my contacts with the athletes, who are all normal people like you and me, but also from my multifaceted, varied and international job.
After over 10 exciting years in sports marketing, I was offered the position of Global Media Manager. For me this meant another rung up on the career ladder and one more fulfilled wish. Now I work together with our PR and advertising agency to coordinate the international media for adidas eyewear.
With my appointment as Global Media Manager , I have succeeded in achieving my biggest wish of all.






